About

We love eating food we know something about.

Imagine a world where every farmer, fisherman, farmers market, distributor, grocer and restaurant quickly and clearly communicates the story of the food you eat. A world where the relevant information you expect around your consumption goes far beyond simple nutritional facts. It’s easy to ask questions, and to leverage the food knowledge of friends, family and experts to make informed decisions. There are multiple levels of verification, but transparency is expected and delivered. Food is safe, healthy, affordable and sustainable.

We don’t live in this world, yet. Today, our food system is broken:

• 820 people die each day in the United States alone from food related diseases
• 75% of emerging infectious diseases are tied to food production
• 3 out of 4 people want more information about their food.

Only a new system grounded in openness, transparency, principles of restoration and preservation can feed the future. Foodtree is a platform for communicating provenance, aimed at cataloging every pertinent detail about what we're eating and presenting that information in a manner that is easy to search and access from anywhere on the planet.

Foodtree provides this information and interaction to anyone in the food system, with strong synergies for market segments like organic and artisan brands aiming to satisfy growing consumer demand for healthful, traceable choices. We deliver on the promise of certification stickers by enabling farm to table transparency.

Nowhere are we more powerfully connected, than in the daily preparation, cultivation and enjoyment of food.